ABOUT US
Goodam is founded by Mohammed Hammad, a film director, writer, editor, music producer and experimental visual artist currently based in Saudi Arabia after having spent over 30 years living in London, Paris, Dubai, and NYC.
With a career spanning over 15 years in the film and TV production industry, Hammad started as a set PA , before landing a gig as MTV Arabia’s very first VJ back in 2006, having interviewed the likes of Lady Gaga, Coldplay, Pharrell Williams, George Clooney, Ludacris, and Selma Hayek, to name a few.
He’s held full time positions at MBC and Dubai TV, having produced and directed a variety of TV content from studio talk shows, on-field reportage, as well as kids’ shows. He spent a year as creative director of the media department at Saudi's pioneering 3-day international electronic music festival MDLBEAST. In between his full time positions, his career as a commercial film director includes promo campaigns for Toyota, Puma, McDonald’s, Nat Geo, and Vision 2030 among countless others.
Staying true to his background as a visual artist and musician, Hammad has also made a name for himself in the Saudi art scene as well as the indie filmmaking scene. He’s been commissioned by the Ministry of Culture, ATHR gallery, Noor Riyadh, as well as The Saudi Art Council to create memorable and emotionally driven audio-visual immersive art films while also having screened his short films at international film festivals including VIFF, NYC’s prestigious Anthology Films Archives, Arab Film Fest Rotterdam, RSIFF and SFF.
His latest short experimental, documentary, comedy, horror film “Yallah, Yallah Beenah!” is now on Netflix as part of the Saudi short film series “New Saudi Voices Vol.2”.
OUR SERVICES
PRE-PRODUCTION
• Creative concepts
• Creative decks/ pitchse
• Director treatments
• Copywriting
• Talent pool of writers, and
creative directors
• Research and development
• Storyboarding
• Script writing
PRODUCTION
• Talent pool of directors,
cinematographers, art directors
• Film production, shooting
• Casting
• Location scouting
• Wardrobe
POST-PRODUCTION
• Editing
• VFX
• Color grading
• Sound design
• Music composition